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Humidity-Proof Hair Done Right: Why We Only Offer Brazilian Blowouts at Rosewood Salon

  • Writer: Kathyrn Scott
    Kathyrn Scott
  • 1 day ago
  • 3 min read

Humidity can sabotage even your best hair days, causing frizz, shrinkage, dullness, and unpredictable volume. At The Rosewood Salon, we believe in hair care that enhances and protects your natural beauty. That’s why we exclusively offer the Brazilian Blowout, a smoothing treatment that combats frizz while maintaining the health and integrity of your hair.



Why We Only Offer the Brazilian Blowout

While keratin treatments and relaxers may provide temporary or permanent straightening, they often come at a cost, both in terms of hair health and long-term maintenance. At Rosewood, we don't believe in chemically altering the natural structure of your hair with harsh treatments. Instead, we focus on preserving and enhancing it.



What Is a Brazilian Blowout?

A Brazilian Blowout creates a protective protein layer around each strand, sealing the cuticle to eliminate frizz, protect against humidity, and reduce blow-dry time, all without sacrificing natural texture or volume. According to the official Brazilian Blowout website, the treatment uses a liquid keratin formula to smooth hair and create a humidity-resistant barrier (Brazilian Blowout).

Unlike keratin treatments, which can require up to three days of downtime, Brazilian Blowout results are immediate, you can wash, style, or tie up your hair the same day. It's also fully customizable, meaning you can go sleek or retain your natural curl or wave.



Textured Hair + Extensions? No Problem.

Brazilian Blowout isn't just for straight styles. It’s perfect for textured hair clients who want to define curls, tame frizz, and achieve seamless blending when wearing curly extensions. The smoothing effects allow for versatile styling without the rigidity or long-term damage of chemical relaxers.



Why We Don’t Offer Keratin Treatments or Relaxers

Keratin Treatments: Keratin treatments may reduce frizz and boost shine, but they often contain formaldehyde or its derivatives, which have raised health and safety concerns. They also require strict aftercare: no washing, heat styling, or tying your hair for 72 hours. Healthline notes that prolonged or frequent use can lead to dryness, breakage, and scalp sensitivity (Rigas). For us, that’s not a sustainable or safe approach to hair care.

Relaxers: Relaxers chemically break down your hair’s natural bonds to create permanent straightening. While this may work for clients seeking a dramatic transformation, the process is extremely damaging over time. A study by the National Institutes of Health linked frequent chemical straightener use to an increased risk of uterine cancer, particularly for those using them more than four times per year (“Hair Straightening Chemicals”).

For these reasons, The Rosewood Salon does not offer these treatments. We focus on safer, healthier alternatives that still deliver beautiful, long-lasting results.



The Rosewood Approach

We stand for healthy hair first. That’s why our stylists use Brazilian Blowouts to help you combat frizz without compromising the health of your scalp or strands. Whether you're wearing your natural curls, going sleek, or wearing curly extensions, we’ll help you achieve a low-maintenance, long-lasting, and humidity-proof look.

Take a look at how we do Brazilian Blowouts here at Rosewood:

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Ready to Beat Frizz Without Damage?

Our expert stylists are ready to guide you toward the healthiest smoothing solution. If you’re curious about how the Brazilian Blowout can transform your summer hair, let’s talk. No more guessing games. No more bad hair days. Just beautiful, frizz-free hair that moves with you.

Book your appointment now and find your perfect finish, without the damage.



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